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@Yuyi_grows

@Yuyi_grows is a greenhouse located in California whose main sales platform is Instagram. We designed their logo and are currently developing their full brand identity and website.

LOGO

The client requested little to no colors besides black and white, therefore, the logo is always presented as a white element on a black background.

TYPOGRAPHY

Font family include Audrielle No 1, a cursive style font to resemble my client’s eccentric handwriting and signature. Eloquent JF Pro is used for headings that require high readability, and body text is Forma JF Pro, a clean sans serif typeface.

ICONOGRAPHY

Icons included deconstructed components of the logo, with added elements such as a shopping bag and a greenhouse.

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