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The Vision on Fifteenth

The Vision on Fifteenth is a property under development in Pittsburgh's Strip District. This project consists of a full rebrand and a slight redesign of the original logo to suit the new style.

pamphlet: the vision on fifteenth
logo: the vision on fifteenth

LOGO REDESIGN

Strategic logo redesign, keeping the same layout, but adding a new font and an area for pop-art textures in the word “on” in “Vision.”

color palette: purple, pink, blue, light blue, green, red-orange, orange, light orange, yellow, light green

COLOR PALETTE

CMYK + additional colors for a bright and exciting pop-art style.

type specimen: acier acherus

TYPOGRAPHY

Acier and Acherus typefaces are paired for a fun yet professional style.

the vision on fifteenth webpage displayed on a smartphone

WEB DESIGN AND DEVELOPMENT

As a part of the Vision on Fifteenth’s awareness campaigns, we developed an augmented reality web application for in-person tours of the space before it is furnished.

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DEVELOPMENT TOOLS

Coding Languages: HTML, SASS, JavaScript

Software: Reality Composer

INTEGRATED TOOLS

Augmented Reality tools which interact with live objects to add digital components.

AUGMENTED REALITY TOUR

The Vision on Fifteenth neighbors Pittsburgh’s largest tech companies. With an increased demand for opening tech offices in Pittsburgh, we decided to create a property tour that would would appeal to such an audience.

TOOLS USED

HTML, CSS, JavaScript, Adobe Dimension, Reality Composer, Blender

LOOK BOOK LIVE

The animated version of The Vision’s property look book is used at broker events as a supplemental multimedia piece for potential clients to learn about the building.

TOOLS USED

Adobe After Effects, Photoshop

CASE STUDY

Learn more about this project through its case study.

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