The Riviera is a wet lab office building located in Pittsburgh's Technology Park. Their logo was re-crafted to adapt to a shift in marketing strategy for the building, and the brand identity was designed to appeal directly to the life-science community—the target client.
The logo is redesigned from the original, which did not suit the purpose of the building, which is to house wet lab office spaces for bio-tech companies. This typographic clean-up is designed to represent a clean and modern space with a bit of an edge to it.
The Riviera had no defined color palette prior to this rebrand. Various shades of pink was used on previous materials, so we took a single shade of pink and built a color palette around it. These colors were chosen and used in gradients for a modern and scientific aesthetic.
The original logo was partially set in Univers and it was the strongest aspect of the logo. The redesigned retained that typeface but introduced different weights and widths.
Learn more about this project through its case study.