LOGO
The Piazza logo is an abstracted aerial view of an Italian Piazza with a water fountain in the center, while also closely resembling Italian architectural ornamentation and patterns.
The Piazza
The Piazza is a luxury retail shopping plaza under development in South Fayette, PA. Our team designed the logo and full visual identity for the plaza.
COLOR PALETTE
The Piazza color palette is a five-stop purple to pink gradient. Purple is the main color of the palette as it has historically been associated with luxury which is the positioning of The Piazza’s brand.
TYPOGRAPHY
Ogg captures the ornate aesthetic of old Italian architecture with a slightly modern and trendy flare. Brother 1816 balances out the eccentricity of Ogg with its simplicity and readability at a smaller scale.
CASE STUDY
Learn more about this project through its case study.
