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logo: the piazza logo: the piazza # #
logo: the piazza #

The Piazza

More details on The Piazza branding project coming soon!

digital render of a short wall with the piazza logo in large print in front of buildings
logo: the piazza

LOGO

The Piazza logo is an abstracted aerial view of an Italian Piazza with a water fountain in the center, while also closely resembling Italian architectural ornamentation and patterns.

color palette gradiant of graphite then purple to pink and salmon

COLOR PALETTE

The Piazza color palette is a five-stop purple to pink gradient. Purple is the main color of the palette as it has historically been associated with luxury which is the positioning of The Piazza’s brand.

type specimen: ogg brother 1816

TYPOGRAPHY

Ogg captures the ornate aesthetic of old Italian architecture with a slightly modern and trendy flare. Brother 1816 balances out the eccentricity of Ogg with its simplicity and readability at a smaller scale.

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digital render of a short wall with the piazza logo in large print in front of buildings
wall with the piazza logo inside an office building
digital render of the piazza logo on the ground in a plaza

CASE STUDY

Learn more about this project through its case study.

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