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Our team designed the logo and branding for Cascade, a commercial office building in the North Shore of Pittsburgh.

Cascade Logo with B&W Photos of Buildings
Regular Cascade Logo Beside Cascade Logo with Alternate Wordmark Placement


The logo was designed to reflect both the elements of the building’s interior design and resemble the movement of water.

Cascade Color Palette in Shades of Blue Rectangles

Color Palette

The color palette is a minimal, monochromatic blue chosen from Pantone swatches.

Helvetica Font Examples in Bold, Medium and Regular


This identity utilizes a single font family, Helvetica. This was chosen for its simplicity and wide availability.



Learn more about this project through its case study.