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Rising Creek 2 / Tutto Gelato

We designed Rising Creek 2’s logo and brand by merging their original location’s style with the vision of the new location in a new town and with additional business partners.

Deliverables

  • Visual Identity
  • Logo
  • Color Palette
  • Type Kit
  • Co-Branding

Goals

  • Increase brand awareness and recognition
  • Differentiate our client’s brand from their competitors
  • Co-brand the two existing business entities

Team

  • Zane Huggins / Art Director
  • Sarah Straface / Client
Latte Art in Coffee Cup with
Rising Creek 2 logo seal and horizontal logo

LOGO

Logo design inspired by the location of the original Rising Creek in Mt. Morris, PA.

Rising Creek typography sample

TYPOGRAPHY

Macklin Sans and Macklin Slab.

Color Palette: black, brown, light blue, green, orange, yellow

COLOR PALETTE

Color Palette based on colors from their original brand and the interior of their new shop.

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Rising Creek 2 Outtake 1
Rising Creek 2 Outtake 2
Rising Creek 2 Logo

CASE STUDY

Learn more about this project through its case study.

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